Cafe Jardin

Concept
April 2024
Graphic Design
Snap shot of the new AimGarments website.
Overview

Cafe Jardin Brand Identity

Cafe Jardin attracts all individuals who value mindful living, aesthetics, and creating small moments of joy in their daily lives. They are lovers of coffee, plants, and spaces that inspire creativity and relaxation.

Goals
Challenges
My Role
The problem

Serenity in a Cup.

Cafe Jardin is a cozy, boutique café that doubles as a plant shop, offering a space where customers can relax with a hand-crafted brew while browsing through an eclectic selection of houseplants. Cafe Jardin creates an environment where coffee lovers and plant enthusiasts can come together, blending the warmth of a café with the vibrancy of a botanical haven. The name "Jardin," meaning "garden" in French, reflects the café’s inspiration: a serene retreat surrounded by lush greenery. Born from a love of nature and the tranquil beauty of Tulum, Cafe Jardin blends thoughtfully curated style with warmth, coziness, and comfort.

Mission:
To provide a peaceful, rejuvenating space that nourishes both body and soul, offering a blend of artisanal coffee and beautiful plants that inspire a sense of well-being and connection with nature.

Questions

The brand embodies the persona of your most soothing friend. They speak in a calming voice, reminiscent of a late-night radio host, offering a sense of peace and authenticity. Their style is thoughtfully curated, blending warmth, coziness, and comfort with a touch of playful wit. This friend values genuine connections, creating a space where you feel welcomed, inspired, and completely at ease.

User Goals

Graphic Design

  • Color
  • Typography
  • Branding
  • Pattern development
  • Website

Tools Used

  • Adobe Illustrator
  • Adobe Photoshop
  • Leonardo.ai
  • Figma
AimGarments previous website being scrolled on a computer.
The workflow

Final Design

No items found.

Early wireframes of the Aim Garments website.
Scrolling the AimGarments new website.
The result

FAQ drop down being opened and closed.
Takeaways anyone?

Cafe Jardin

Concept
April 2024
Graphic Design
Overview

Cafe Jardin Brand Identity

Cafe Jardin attracts all individuals who value mindful living, aesthetics, and creating small moments of joy in their daily lives. They are lovers of coffee, plants, and spaces that inspire creativity and relaxation.

The brief

Serenity in a Cup.

Cafe Jardin is a cozy, boutique café that doubles as a plant shop, offering a space where customers can relax with a hand-crafted brew while browsing through an eclectic selection of houseplants. Cafe Jardin creates an environment where coffee lovers and plant enthusiasts can come together, blending the warmth of a café with the vibrancy of a botanical haven. The name "Jardin," meaning "garden" in French, reflects the café’s inspiration: a serene retreat surrounded by lush greenery. Born from a love of nature and the tranquil beauty of Tulum, Cafe Jardin blends thoughtfully curated style with warmth, coziness, and comfort.

Mission:
To provide a peaceful, rejuvenating space that nourishes both body and soul, offering a blend of artisanal coffee and beautiful plants that inspire a sense of well-being and connection with nature.

Brand Persona

The brand embodies the persona of your most soothing friend. They speak in a calming voice, reminiscent of a late-night radio host, offering a sense of peace and authenticity. Their style is thoughtfully curated, blending warmth, coziness, and comfort with a touch of playful wit. This friend values genuine connections, creating a space where you feel welcomed, inspired, and completely at ease.

My Task List

Graphic Design

  • Color
  • Typography
  • Branding
  • Pattern development
  • Website

Tools Used

  • Adobe Illustrator
  • Adobe Photoshop
  • Leonardo.ai
  • Figma
The Result

Final Design

No items found.

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