Groov Protein Bars

Concept
June 2024
Graphic Design
Snap shot of the new AimGarments website.
Overview

Groov Protein Bars

A protein bar that people actually want to eat.

Goals
Challenges
My Role
The problem

What is Groov?

Groov is a vibrant and innovative line of plant-based, gluten-free snacks designed to bring joy and excitement to healthy eating. The snacks are crafted with the finest ingredients, ensuring a delicious and guilt-free experience for everyone.

Questions

Groov’s persona is that friend who’s always looking out for others—helpful, kind, and fun. She’s both playful and refined, effortlessly balancing lightheartedness with strength. Above all, she leads by example, empowering others to stay healthy and vibrant.

User Goals

  • Competitive research
  • Moodboarding
  • Color
  • Typography
  • Mock up packaging
  • Pattern development
  • Sticker design
AimGarments previous website being scrolled on a computer.
The workflow

Final Logo & Symbols

No items found.

Early wireframes of the Aim Garments website.
Scrolling the AimGarments new website.
The result

FAQ drop down being opened and closed.
Takeaways anyone?

Groov Protein Bars

Concept
June 2024
Graphic Design
Overview

Groov Protein Bars

A protein bar that people actually want to eat.

The brief

What is Groov?

Groov is a vibrant and innovative line of plant-based, gluten-free snacks designed to bring joy and excitement to healthy eating. The snacks are crafted with the finest ingredients, ensuring a delicious and guilt-free experience for everyone.

Brand Persona

Groov’s persona is that friend who’s always looking out for others—helpful, kind, and fun. She’s both playful and refined, effortlessly balancing lightheartedness with strength. Above all, she leads by example, empowering others to stay healthy and vibrant.

My Task List

  • Competitive research
  • Moodboarding
  • Color
  • Typography
  • Mock up packaging
  • Pattern development
  • Sticker design
The Result

Final Logo & Symbols

No items found.

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